According to HubSpot ? organizers of the largest webinar on record, among many others ? the best webinars all share certain traits. They clearly communicate information on a really great, interesting topic, set clear registration and attendance goals, and then provide people with some kind of incentive to actually attend. The best webinars typically avoid busy Monday and Friday timeslots, and be sure you make a good landing page that helps convince people to attend and enable them to do so. Also, great webinars should make good use of reminder emails and social media to promote your webinar.
- HubSpot has the Guiness World Record for the largest online marketing seminar, making them worthwhile pundits for what works online-seminar-wise.
- HubSpot advocates picking a great topic that has the power to both educate and entertain, to really incentivize people to come.
- Plan to track your attendance weekly and realize that about 36% of registrants actually attending is par for the course.
“Education is one of the most powerful tools you can use to make change happen. Webinars need to have some type of educational component to it — whether you’re educating your audience about a product, a service, a new piece of content, how to use a tool, and so on.”