A content audit is crucial to keeping your site relevant, functional, and operating efficiently. Working through and judging content on key points is not appealing, but essential to success. Content should be evaluated for relevancy. If it is old, outdated, or irrelevant, the post or link should be removed. Ensure people are visiting or interacting with the content, and that it is receiving engagement. Check the content for SEO, and make certain the posts are converting properly.
- Visibly promote the company’s goals at every chance to remind the world what you stand for
- Revisit older content on a regular basis to ensure you’re providing relevant information to consumers
- Pay attention to the analytics of your website and adjust your business strategically based on your proven numbers
“Your content goals are specific to your business and audience, and you have your own interpretation of what’s working and what’s not.”