In a recent review of over two dozen less-than-successful Facebook campaigns, I discovered that every single one of them was making the same two mistakes. Yesterday, I explained how excessively broad targeting is killing their ROI. Today, I’ll explain why the bigger problem is in the way the campaigns were set up in the first place. This isn’t just a common mistake among advertisers who … [Read more...]

One of the first things we teach our new ContentFlow clients about is audience targeting. Why is this so important that we literally don’t want people to touch the tools until it’s done? Audiences are like Keywords The audiences that you target on Facebook are a lot like the keywords you use for search ads. They define who you’re going to reach, and how much it’s going to cost you to … [Read more...]

In case you hadn’t noticed, Facebook is kind of a big thing. How big? Well, for most businesses, Facebook can produce more traffic and sales than paid and organic search put together. Even when the business is doing extremely well with both SEO and PPC search.In fact, even for a brand new business, the fastest and easiest way to grow is to drive traffic from Facebook. But it can be costly and … [Read more...]

Which Do You Want: Rankings, or Traffic and Conversions? I’ve been doing SEO since before Google was a thing. One thing has never changed: SEOs and their clients obsess about rankings for high volume keywords, even though that is *clearly* not the best strategy. Many of us traffic "gurus" never really understood that. When it was easy to go grab those rankings, we did, but the only … [Read more...]

Make your business growth simpler - use the right tactics at the right time. Folks regularly tell me they're confused about what marketing they should be doing. In other words, people want to know which tactics or "lever pulling" activities are "best". The trick was to answer what seems like an innocent question without launching into a 3 day workshop. That's why today I've tried to … [Read more...]