One of the most commonly consumed types of content in the digital era is that of videos online. Streaming websites from Youtube to Facebook to Netflix and a range of others all provide viewers with hours of endless content that they can engulf themselves within. However, with ads becoming more difficult to avoid, online viewers are starting to show their disappointment and looking for new options … [Read more...]

When it comes to digital marketing and attracting potential leads, followers, or customers to follow a brand online on various social media platforms, one of the most commonly employed strategies by marketers is to move individuals down a funnel of awareness, consideration, conversion. However, as new methods and strategies develop on a daily basis, new studies claim that perhaps the funnel … [Read more...]

When it comes to business operations and operating a business to the utmost efficiency and effectiveness, one of the most crucial aspects that tends to be overlooked in the grand scheme of things is that of the benefits that come with providing top notch customer service. In doing so, there are studies that provide insight as to how customer service has massive ROI for companies when they properly … [Read more...]

When it comes to a proper digital marketing strategy, there are numerous tactics that marketers attempt to employ in order to attract and convert followers and potential customers to purchase their product or service. One of the most commonly used tools is that of email marketing, and having an effective email marketing strategy is one of the most important ways to attract customers, which can be … [Read more...]

Freelance work often comes with a consistent struggle of maintaining an active client list over long periods of time. This can be partially remedied by signing contracts with your clients in order to receive a more stable level of incoming work in the future. Since not all clients are willing to sign a contract, regularly updating your website with additional services and promotional offers is a … [Read more...]

The process of choosing a new service to invest in almost always includes looking at testimonials or reviews from previous customers of that particular brand. Ensuring that your testimonials result in reliable conversions depends on what the displayed testimonials illustrate. Testimonials with as much detail as possible are more likely to result in successful conversion. These forms of … [Read more...]

Many people are unaware of how much social psychology is incorporated into successful marketing. Consider the importance of being in your comfort zone. Humans naturally do not want to leave their comfort zone, encouraging them to stick to conventional methods. By adhering to these conventional methods and respecting their boundaries, you?ll be much more likely to retain their business in the … [Read more...]

The generation of new ideas can be invigorating and provide you with an instantaneous urge to get the ball rolling. Before you start to put your idea into action, it is beneficial to test it in order to ensure that it will be successful. Some great ways to accomplish this are by creating a landing page in order to see how much traffic it brings in, or even interviewing consumers to see what they … [Read more...]

The average user is exposed to about 5,000 ads a day, but takes no notice of the vast majority of them. The more memorable and attention-grabbing ads use principles of psychology to inform their design. For example, you can insert a decoy deal which is a worse value than one or more of the other deals, making those offerings look more attractive by contrast. Publications use this stratagem, as do … [Read more...]

Historically speaking, Google users have performed most of their searches by text-based queries, but studies are now showing that over 74% of these results do not provide searchers with what they had intended to find. To address these frustrations, Google has now been incorporating more visual aspects into their searching tools such as allowing users to search using images themselves. These types … [Read more...]