Sometimes it only takes a few pages on your site to significantly impact your conversion rate. It’s important to realize that despite the oodles of content you produce a lot of it end up on Google’ back burner, buried under a keyword that bears no resemblance to your site and its purpose. Basically the days of producing facile content loaded with keywords and seeing good result are a thing of the past. To rank, content needs to be highly relevant, if not the best available on the subject. Pick content topics by assessing the volume associated with various keyword choices. When targeted keywords rank well it can have a boomerang effect, as links to other pages lead to more views and more traffic. A mere one or two pages can make all the difference.
- Most content won?t ever really do anything, as demonstrated by the fact that over 94 percent of search-indexed pages will average fewer than five clicks in three months.
- Content production needs to be a rigorously focused product supported by strong keyword research and laser-like focus on making each page the best content for one specific keyword.
- You can get a lot of actionable data to drive content production by winnowing down your list of keywords and then figuring out the total number of searches made each month for each keyword.
“Unlike art, content marketing and SEO aren?t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.”