Many marketers find great value in brand storytelling. It is a powerful tool when it comes to redefining and reassessing your marketing strategy. While it’s usually associated with consumer markets, storytelling works equally well in business to business environment. No matter what the market segment you target, stories with human elements engage audience. Creating and showing empathetic stories often provides better return on marketing investment than advertising and promotion. While bot advertising and promotion focus on product, storytelling engages customers by bringing focus on customers and relationship with the brand.
- Storytelling doesn’t just engage consumer audiences, but it can also be very engaging for B2B companies.
- No matter who your audience is, it is important to engage them with real human stories.
- It is important to have empathy as a leader and to surround yourself with people who truly care about storytelling.
“Today, I’m bringing you the story of Jill Kouri, who I was lucky enough to meet years ago. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters.”