Quality blog posts are essential to drive search engine traffic to your site, but they can be sometimes difficult to construct. To create the perfect blog post, you’ll want to choose a topic based on keyword research. Then, you should craft a headline that will immediately catch the reader’s eye. The body of the post should be about 2,000 words, and the tone should match that of your target audience. You’ll want to spice up the post with images and infographics. Finally, you should promote your blog on social media and other platforms so it gains popularity.
- The headline is what readers will use to decide whether to read the full post.
- Research shows that 2,000+ word articles rank best on Google, but people read only 28% of words in a post.
- Visual elements help, which includes not just images, but also font and color choices.
“While great blogs have original ideas, it doesn’t mean you can’t blog about a topic or idea that has already been covered.”