As a branded business you want and need customers. You want to keep the ones you have, naturally. But, you need to constantly keep things fresh with an influx of new ones. But, statistics show that getting new customers is actually five times harder. But, don’t despair. You can reach out to new leads via email campaigns that generate leads. But, you need to be smart about it. Remember that when you, yourself, are willing to get on an email list it’s for a reason. The site offers great coupons. The content is truly informative. In other words the email you send must provide value to your targeted customer. When you arrive at that all-important call-to-action it should speak to your niche customer. For example if your blog is about eliminating fur balls, you can say “click here for more ideas for keeping your cat groomed and happy.” The point being that the offering should be specific and need not be time-intensive to create. While it’s great to offer a toolkit or an e-book, a list of ideas can still do the job. Call to actions are usually briefly scanned and often considered annoyances. Knowing this, time your pop-ups to happen after the user has displayed some interest. Also consider an injection of humor.
- Call-To-Actions (CTAs) are a great way to entice readers into subscribing to an email list.
- Pop-up surveys can also give you the option to add a form that asks for the visitor’s email address.
- With pop-up surveys, the University of Alberta’s email subscriber list went up 500%!
“Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, but it?s not always easy to cultivate that kind of loyalty.”