There are some really simple tips to making your content for blogs or emails more palatable to people receiving them. Making your emails not look like junk while using words that capture attention is simply about using words that are proven to be effective. The words "now" and "new" have been proven to grab the user's attention by bringing them to feel like they will miss out if they don't read … [Read more...]

it is no easy to task to write about thoughtful content, but the amount of work you will put into that task is very much worth it. The end result of the effort that you put into it is that you will have high level clients that are interested in your products. You will want to have the right topics to write about, and you will also want to brainstorm the best topics to decide what you even want to … [Read more...]

Artificial intelligence and automation made great strides in virtually every aspect of our lives and marketing is not an exception. Unlike robocalls and email campaigns of the past, new strategies implementing automation in sales are all about personalization. As we gather more data about customers and we increase the knowledge about our customer base, we are able to optimize pairing of sales … [Read more...]

Writing a book with main topic on your business can often be beneficial and open many new opportunities for the growth of your business. It can generate leads, engage wider audience and reach those people your business typically does not target. However, clearly defining who the book is for will help you focus your writing and channel your creativity. Another critical definition deals with the … [Read more...]

For new businesses, growth does not happen suddenly and without a plan. Getting to know your customers, identifying the target market, pricing and branding are all challenges that even the smallest business face. All of this is incorporated in a marketing strategy. The research starts with understanding your competition, from what they offer, how they offer their products and services and how they … [Read more...]

There are quite a few different ways that you can brainstorm content ideas. Keyword research tools give us stats and analytics that show what people are most interested in when it comes to different topics. Google is also our friend in this area when it comes to their search function, as autofill lets us know what consumers are searching for most often. If you have the ability, ask your audience … [Read more...]

There are quite a few things that are basically prerequisites when you are trying to build a roster of great clients. First, you need to make sure you have a voice that you are marketing your content with. Your website should also be modern and come across as informative. When it comes to pricing, you want to be competitive with others in the marketplace. Finally, if possible find a certain area … [Read more...]

Venturing into entrepreneurship can be a scary experience, especially for those going down the path for the first time. The fear can be crippling, whether it’s a fear of uncertainty or failure, with many questions and doubts swirling around. Like other fears in life, the effective way of dealing with it is to acknowledge, understand and then do something about it. Positive thinking can also play a … [Read more...]

If you want to have a successful business, then you will need a successful marketing campaign. The most successful businesses have a consistent marketing campaign that they are always churning out. The voice and tone are always the same, but if you have a growing business, it can be tough to keep the consistency. If you want to hire some writers to churn out content, then you will want to make … [Read more...]

What was once considered something only for the big screens in hollywood, AI is taking over the world in terms of marketing and how you can out rank your competition. A lot of big name companies are using AI to convert a lot of different products that we are already using. The products that these big name companies churn out, like Google, are some of the most popular products on the market today. … [Read more...]