Over the coming years, entrepreneurs will have to shift their values in order to grow their businesses. Instead of worrying about valuation, they will have to more readily change their attention to their company's probability. Also, they will need to be humble and decisive, rather than charismatic. A new generation of customers hold these businesses socially responsible, so the entrepreneurs that … [Read more...]

Business to business demand generation often gets portrayed as a simple process in which the customer is triggered into wanting to buy something. They evaluate brands and make a decision. There is so much more that goes into the initial stages of a purchase. To have successful demand generation you want to create content that is consistently helpful to your customer. You want to be there when they … [Read more...]

Storytelling works surprisingly well in business to business marketing. We can tell stories that evoke emotions in our customers. We want them to consider themselves as fitting into our business. LinkedIn did a campaign called "Picture yourself" which allowed customers to view their business through their own eyes. They got on a personal level and made an emotional connection on a deeper level. … [Read more...]

When people say they want realness they rarely mean they want a 3AM bad hair, bad breath, cranky and suffering from too much alcohol and bad burritos version of reality. That's just too much. As marketers, it is important to read between the lines. People want to say something about themselves to the world that matters to them, that is intrinsic to what they consider to be most special about … [Read more...]

Many marketers find great value in brand storytelling. It is a powerful tool when it comes to redefining and reassessing your marketing strategy. While it’s usually associated with consumer markets, storytelling works equally well in business to business environment. No matter what the market segment you target, stories with human elements engage audience. Creating and showing empathetic stories … [Read more...]

Quality blog posts are essential to drive search engine traffic to your site, but they can be sometimes difficult to construct. To create the perfect blog post, you'll want to choose a topic based on keyword research. Then, you should craft a headline that will immediately catch the reader's eye. The body of the post should be about 2,000 words, and the tone should match that of your target … [Read more...]

Most entrepreneurs are constantly on-the-go promoting and running their businesses, but the COVID-19 pandemic has put the brakes on the economy leaving many uncertain of their financial futures. Instead of panicking about the crisis, entrepreneurs should slow down and prepare by prioritizing. The chaos of the unknown can be stressful for some, but it's preparing for this unknown that is the key to … [Read more...]

Many people offer services and build up a client list so that they can have steady income. When you're looking for more business you want to look into how you can start establishing your brand. You can do this by offering your services as software. Another option is by having your service as a complete package with a specified time frame. This can establish you as an industry leader and clients … [Read more...]

Content distribution strategies are the same as before. Find out what the customer is into and get your content into that space. Customers will benefit from the content marketing immediately. Your strategy can be the same but the content can be sent to different markets after you have analyzed where your customers are. SEO and link-building is cost effective and can attract customers that will … [Read more...]