Business to business demand generation often gets portrayed as a simple process in which the customer is triggered into wanting to buy something. They evaluate brands and make a decision. There is so much more that goes into the initial stages of a purchase. To have successful demand generation you want to create content that is consistently helpful to your customer. You want to be there when they are making purchases but also when they are not currently seeking your help.
- Demand generation requires new content and social media engagement to create and sustain interest and publicity surrounding the brand.
- Most B2B purchasing decisions require consensus among 7-20 different people with different jobs within the organization.
- Continue to engage leads with customized content in order to keep them engaged over the long term.
“Demand generation is a complex tool many marketers use to drive growth. And now, many businesses are looking to double their efforts and build their pipeline in light of the economic picture.”