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How to Use Video Content to Generate Leads and Drive Sales

When you are looking to generate leads or traffic into a paying customer you must consider various tools to help you get the response you desire. A video format called MOFU meaning middle of the funnel can assist you in your goals. Studies have shown that people are more likely to watch a video then read an ad. When it comes to what type of video will interest your leads, keep in mind what they have already presented to you in regards to what they are looking for. So targeting and individualizing your leads can increase your sales significantly.

Key Takeaways:

  • The key to video content is high engagement from your audience that will keep them coming back for more.
  • Consumers want to see a good amount of content from a business or product before they even contemplate buying it.
  • You can use videos of customer testimonials and unboxing videos to help drive sales and engagement of your product.

“A study from Animoto found that 4x as many customers would rather watch a video about a product than read about it.”

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