When it comes B2B marketing, there is no single ?magic bullet,? but you can build a strong marketing strategy by learning and understanding a variety of methods and combining them together. Social media marketing can be murkier in the B2B world than with B2C, although LinkedIn and Facebook Leads can still be very useful tools. Good B2B ads on social media will be mobile-friendly, make good use of exclusivity and scarcity, and ask only for necessary information to avoid putting off potential customers. You also have to be willing to give something away before getting anything back.
- Social media offers reasonable cost and broad mileage for the ads put there, which makes it a great business asset for B2B marketers.
- One study culled data from several thousand social media sites and calculated a conversion rate of about 1.95%.
- Two prime lead to sale conversion ad sites for B2B marketers to focus attention on include LinkedIn and Facebook.
“A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel.”