You should not just be doing it for the money, at least that is what some podcasters are saying of their own podcasts. The money to operate the podcast as well as pay for all of the equipment is pretty costly. You can make money doing it, but that shouldn't be your only reason for doing so. You can use the podcast to get the word out about your brand to help to build it, and then you can start to … [Read more...]

Having a strong B2B marketing strategy is tough and ever more critical in 2020 during the COVID-19 pandemic. We can't meet with customers much in person so we have to make sure they are informed via the internet about how we are handling business during these times. It's a good time to do a competitor analysis and see how our marketing efforts rank up against the big players in our niche. We also … [Read more...]

Entrepreneurs are always looking for ways to increase their chance of success, and one method that often goes overlooked is streamlining your business. By making the day-to-day operations more efficient, you'll have more time to spend on issues that truly matter. The newly-created workflow should not only make your business more productive, but should incorporate ways to gain a competitive … [Read more...]

Creating and executing new marketing strategies can be a formidable task, no matter how big or small your business is. Having an implementation and deployment plan can make the pain go away and often is the difference between a homerun and a flop. New strategies need to be aligned with company mission and values and their number should be limited. Confidence and determination need to be … [Read more...]

TikTok, as an up and coming major social media platform, can be a great way to capture and influence an audience for your brand or business. Like most social media platforms, it takes work, but when your authenticity shines through, people notice. Posting regularly - once a day - and provide short, easy to understand content helps keep people's attention. What keeps your audience is engaging with … [Read more...]

Syndicating content is a great way for to businesses to diversify their marketing strategies. Basically, content syndication is sharing your blogs, videos, or any of your content, with third-party companies. By doing this, businesses will cast a wider net for potential customers, increase sales generation, and increase traffic to their website, which all may lead to an increase in profit. For … [Read more...]

While carefully analyzing your business strategy and considering all aspects of implementation is important, quick reaction and agility is of even higher importance. The markets today are very dynamic and those that are successful are making decisions on the fly. Recent survey shows that customers and clients often prefer a response in a timely manner over efficiency. The top metric of customer … [Read more...]

The pandemic has shed light on one aspect of content marketing: it's all about your audience. Right now, businesses have the opportunity to change the way they communicate with their audience and form new narratives around their products. Even companies that market to other businesses need to be aware of the emotional impact of COVID-19, like financial uncertainty or risk of job loss. By utilizing … [Read more...]

Businesses who are still generating traditional leads should focus on shifting their lead generation strategy into the digital world. First and foremost, the company website should be up-to-date, user-friendly, and have a responsive mobile design. Once the site has been completed, businesses will need to import their database of customers to a more digitally-friendly environment. This "master … [Read more...]

In addition to a great product or service, businesses often need something else to gain customer loyalty. Often, that something is the ability of the brand to emotionally connect to the customer. This is especially important when you consider the fact that most buying decisions are not following logical processes, but more emotional path. Brand story can help bridge that gap between the company … [Read more...]