Businesses who are still generating traditional leads should focus on shifting their lead generation strategy into the digital world. First and foremost, the company website should be up-to-date, user-friendly, and have a responsive mobile design. Once the site has been completed, businesses will need to import their database of customers to a more digitally-friendly environment. This “master list” of customers will be a good base before diving into online lead generation. A few ways to generate leads are through search engine optimization, social media engagement, and high-quality content.
- When you’re moving a business online, you should consider lead generation to get more customers.
- You need to make sure your website works well on mobile and use new technology.
- Read on for more tips on how to generate leads as you move online.
“Moving an offline business online is difficult if you have incomplete contact information and if you don’t have a well thought-out marketing plan to reach those prospects.”