Having a strong B2B marketing strategy is tough and ever more critical in 2020 during the COVID-19 pandemic. We can’t meet with customers much in person so we have to make sure they are informed via the internet about how we are handling business during these times. It’s a good time to do a competitor analysis and see how our marketing efforts rank up against the big players in our niche. We also can add contact information or chat bots to allow customers to get answers faster.
- Strategies to keep your website productive and current can encompass many issues, for example user experience.
- Other germane issues would be content creation, SEO rankings and ease of navigation.
- Other things to consider as well would be technological advanced specific to your website needs and trends which may affect how shoppers are finding and using your site.
“A web strategy is a strategic action plan to get your website from where it is now, to where you want it to be in the future. Your web strategy will determine how you’ll launch (or overhaul) your website so you can increase traffic, which will result in more conversions, and ultimately, more customers.”