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The Changing Role of Marketing in 2020 – Culture and Customer Experience

We live in a time where things have changed so drastically it is hard to recognize what once was clear as day.The is the situation in regards to marketing. Once upon a time people associated marketing with sales people such as car salesman or telemarketer but that simply is not the case. When marketing there are so many thing to consider rather then just making a sale. You have to target your audience is what they love, believe or are passionate about. You want to build trust and establish a report with your audience. Nobody wants to see a bunch of ads, they want you to interact with them on a personal level. Its not a means to an end, it being human.

Key Takeaways:

  • Marketing is beginning to change and become more oriented around a custom than it is around a business or a product.
  • Start to promote a brand that carries a positive culture that aligns with your core values and beliefs.
  • Use key data to learn about your business and what is working and what isn’t.

“Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship.”

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