Syndicating content is a great way for to businesses to diversify their marketing strategies. Basically, content syndication is sharing your blogs, videos, or any of your content, with third-party companies. By doing this, businesses will cast a wider net for potential customers, increase sales generation, and increase traffic to their website, which all may lead to an increase in profit. For those looking to syndicate their content, you should first create a syndication network since not all sites are willing to post unoriginal content.
- Syndication greatly increases exposure of your content and can boost your brand’s authority.
- Methods of syndication include co-marketing, content swapping, guest blogging, and paid services.
- It may make sense to pay to syndicate your content at mainstream media sites.
“When you syndicate things you’ve written or created, you’re distributing your content to third-party organizations so that they share or publish it on their platform.”