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How Businesses Can Leverage the Power of TikTok

TikTok, as an up and coming major social media platform, can be a great way to capture and influence an audience for your brand or business. Like most social media platforms, it takes work, but when your authenticity shines through, people notice. Posting regularly – once a day – and provide short, easy to understand content helps keep people’s attention. What keeps your audience is engaging with them and helping them feel a part of your brand or business.

Key Takeaways:

  • The rise of the social media platform TikTok has allowed many businesses to utilize their advertising services to reach customers.
  • In order to gain more views, businesses should post on TikTok periodically and cast a wide net of content to reach more of an audience.
  • It’s important to remember that online growth can be a slow process, so companies should continue to follow their content schedules even with poor analytics.

“Cynical entrepreneurs may say that the rapid rise of The Pasta Queen and her newfound internet stardom is simply a matter of luck. They may argue that she was simply in the right place at the right time, and that her success will be difficult, or even impossible, to replicate.”

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