As a branded business you want and need customers. You want to keep the ones you have, naturally. But, you need to constantly keep things fresh with an influx of new ones. But, statistics show that getting new customers is actually five times harder. But, don't despair. You can reach out to new leads via email campaigns that generate leads. But, you need to be smart about it. Remember that when … [Read more...]

Over 45% of individuals across the US who utilize a digital device to navigate the web admit to dedicating around an hour per day watching video content. This points to how prominent the video industry is, but it is important to know where to go. Try look beyond just YouTube by checking out platforms such as Vimeo Pro and Vimeo Business. They may be more expensive, but establishing a presence in … [Read more...]

A new study has emerged that evaluated over 40 million sales emails in order to determine which emails are more likely to result in follow-through. It was shown that emails that had content that included 50-125 words were most likely to get a response from the recipient. Emails that have a more positive or inspirational outlook tend to bring in up to 15% more responses than those that just evoked … [Read more...]

Developing a plan that lays out both basic and advanced methods for your company's digital advertising is imperative when it comes to maintaining the most profitable promotional tactics. You want to make sure that you not only know how to obtain new customers through a reliable advertising specialist, but you also need to ensure that these customers are nurtured by your company making an effort to … [Read more...]

All businesses struggle with boosting their online presence and optimizing their search engine visibility. However, it may arguably be harder for car dealerships. Study suggests that shopping around is cut short when it comes to car buying. Customers generally gather their intel online and then sally out to one or two dealerships. So, the online impression garnered is absolutely critical for car … [Read more...]

Any freelancer will tell you that getting and then keeping a reasonably steady stream of income is the biggest challenge to their way of making a living. Fortunately, the online world has many ways for freelancers to market themselves and thereby up their online profile and their income. Blogging is a good way to get the word out as a freelancer. Social media can also be utilized. Start an email … [Read more...]

In order to create and maintain a successful referral program, addressing the kinks in your current business model should be top priority. This is due to the attraction towards your referral program being obsolete if you are not currently providing a service that appeals to your current and future customers. Your loyal customers are your gateway to potential referrals due to them wanting to spread … [Read more...]