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The Ideal Length of a Sales Email, Based on 40 Million Emails

A new study has emerged that evaluated over 40 million sales emails in order to determine which emails are more likely to result in follow-through. It was shown that emails that had content that included 50-125 words were most likely to get a response from the recipient. Emails that have a more positive or inspirational outlook tend to bring in up to 15% more responses than those that just evoked a very neutral attitude across the board.

Key Takeaways:

  • TOPO research shows that less than a quarter of sales-specific emails ever even get opened.
  • Boomerang data suggests emails kept to a short length of between 50-125 words have better response rates.
  • Respondents were also far more likely to respond to a specific set of questions, but generally no more than three.

“Salespeople today rely on email more and more in their prospecting efforts.”

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