If you want to have a successful business, then you will need a successful marketing campaign. The most successful businesses have a consistent marketing campaign that they are always churning out. The voice and tone are always the same, but if you have a growing business, it can be tough to keep the consistency. If you want to hire some writers to churn out content, then you will want to make sure you have enough writers to keep up with how much content you are wanting to put out there.
Key Takeaways:
- For your brand’s content to be at its most effective, it needs to hold to a specific voice and an expected personality. This can be challenging if their are many company writers creating content.
- If you outsource some of your content writing to freelancers then the problem can become even harder to deal with.
- Generating a set of content guidelines ensures every writer gets nitty gritty advice, such as required content length and taboo topics.
“Content marketing guidelines give your writers a set of expectations of how the company wants to present itself on every channel.”
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