There are quite a few different ways that you can brainstorm content ideas. Keyword research tools give us stats and analytics that show what people are most interested in when it comes to different topics. Google is also our friend in this area when it comes to their search function, as autofill lets us know what consumers are searching for most often. If you have the ability, ask your audience what type of content they want from you. Finally, mix up your content format and push out more videos than text as it’s what most consumers prefer.
- Use keyword research tools to help you figure out what people are interested in with regards to content.
- Google is a great source to help brainstorm content as you can type in a word and see the most frequent searches users have made that includes that word.
- Use social media to see what topics are trending and figure out what most people in your target audience demographics are currently interested in.
“There are dozens of keyword research tools you can try out. For the purposes of brainstorming, you don’t necessarily need expensive enterprise-level tools. Free tools are usually more than sufficient to come up with plenty of new ideas.”