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The Must-Haves When Planning Your Lead-Generating Non-Fiction

Writing a book with main topic on your business can often be beneficial and open many new opportunities for the growth of your business. It can generate leads, engage wider audience and reach those people your business typically does not target. However, clearly defining who the book is for will help you focus your writing and channel your creativity. Another critical definition deals with the issue or problems you want to discuss, as this will keep the readers engaged. When done properly, a non-fiction book can be a very powerful tool in generating leads for your business.

Key Takeaways:

  • Having a clear idea of who you want you want to address with your book based off a client avatar who represents your audience is a good first step.
  • You want to make sure you know what kinds of problems you are addressing. You can use your non fiction book to create leads by advertising what you have to offer.
  • You can show your audience how your product or services can help them get to the end goal they want. This will work like a bigger than life business card.

“Writing a book is one thing, but writing a lead-generating non-fiction is something else entirely, and although the process as a whole can be incredibly easy and can be implemented by anyone and everyone, it’s essential that it’s done in the right way.”

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