When it comes to a proper digital marketing strategy, there are numerous tactics that marketers attempt to employ in order to attract and convert followers and potential customers to purchase their product or service. One of the most commonly used tools is that of email marketing, and having an effective email marketing strategy is one of the most important ways to attract customers, which can be measured and analyzed based on open and clickthrough rates of each campaign.
- Pay attention to GDPR and make sure your campaigns comply with it fully.
- Never buy email addresses, always send emails from a person and not a corporation and contact new email leads in 24 hours.
- Add social media sharing buttons and include one clickable item to be incorporated above the fold.
“Here are 23 tips that are perfect for small and growing businesses, but anyone can embrace right now to improve their emails’ open rates, clickthrough rates, and lead generation potential.”