The average user is exposed to about 5,000 ads a day, but takes no notice of the vast majority of them. The more memorable and attention-grabbing ads use principles of psychology to inform their design. For example, you can insert a decoy deal which is a worse value than one or more of the other deals, making those offerings look more attractive by contrast. Publications use this stratagem, as do many other businesses, and it helps you shape decision making in a subtle way.
- The average human being is exposed to over 5,000 advertisements each day.
- The pricing page is one of the most vital pages that should employ the decoy effect.
- The Economist is known for utilizing decoy pricing a great deal.
“if you take a closer look at the ads you do notice, you?ll see one common theme throughout. They use principles of psychology to grab your attention.”