Summary

TikTok, as an up and coming major social media platform, can be a great way to capture and influence an audience for your brand or… Read More »How Businesses Can Leverage the Power of TikTok

Syndicating content is a great way for to businesses to diversify their marketing strategies. Basically, content syndication is sharing your blogs, videos, or any of… Read More »Why Content Syndication Is Part of An Effective Content Marketing Strategy?

While carefully analyzing your business strategy and considering all aspects of implementation is important, quick reaction and agility is of even higher importance. The markets… Read More »The Need for Speed: How Fast Decision-Making Reduces Risk and Creates Growth

The pandemic has shed light on one aspect of content marketing: it’s all about your audience. Right now, businesses have the opportunity to change the… Read More »Even B2B Audiences Want Emotion in Their Content

Businesses who are still generating traditional leads should focus on shifting their lead generation strategy into the digital world. First and foremost, the company website… Read More »How to Move From Offline to Online Lead Generation

In addition to a great product or service, businesses often need something else to gain customer loyalty. Often, that something is the ability of the… Read More »How to Build a Brand Story That Buyers Emotionally Connect With

Over the coming years, entrepreneurs will have to shift their values in order to grow their businesses. Instead of worrying about valuation, they will have… Read More »5 Differences Between Great Entrepreneurs of the 2010s vs. 2020s

Business to business demand generation often gets portrayed as a simple process in which the customer is triggered into wanting to buy something. They evaluate… Read More »The Strategic Guide to B2B Demand Generation

Storytelling works surprisingly well in business to business marketing. We can tell stories that evoke emotions in our customers. We want them to consider themselves… Read More »The Importance of B2B Storytelling

When people say they want realness they rarely mean they want a 3AM bad hair, bad breath, cranky and suffering from too much alcohol and… Read More »Why People Don’t Want the ‘Real’ You