TikTok, as an up and coming major social media platform, can be a great way to capture and influence an audience for your brand or business. Like most social media platforms, it takes work, but when your authenticity shines through, people notice. Posting regularly - once a day - and provide short, easy to understand content helps keep people's attention. What keeps your audience is engaging with … [Read more...]

Syndicating content is a great way for to businesses to diversify their marketing strategies. Basically, content syndication is sharing your blogs, videos, or any of your content, with third-party companies. By doing this, businesses will cast a wider net for potential customers, increase sales generation, and increase traffic to their website, which all may lead to an increase in profit. For … [Read more...]

While carefully analyzing your business strategy and considering all aspects of implementation is important, quick reaction and agility is of even higher importance. The markets today are very dynamic and those that are successful are making decisions on the fly. Recent survey shows that customers and clients often prefer a response in a timely manner over efficiency. The top metric of customer … [Read more...]

The pandemic has shed light on one aspect of content marketing: it's all about your audience. Right now, businesses have the opportunity to change the way they communicate with their audience and form new narratives around their products. Even companies that market to other businesses need to be aware of the emotional impact of COVID-19, like financial uncertainty or risk of job loss. By utilizing … [Read more...]

Businesses who are still generating traditional leads should focus on shifting their lead generation strategy into the digital world. First and foremost, the company website should be up-to-date, user-friendly, and have a responsive mobile design. Once the site has been completed, businesses will need to import their database of customers to a more digitally-friendly environment. This "master … [Read more...]

In addition to a great product or service, businesses often need something else to gain customer loyalty. Often, that something is the ability of the brand to emotionally connect to the customer. This is especially important when you consider the fact that most buying decisions are not following logical processes, but more emotional path. Brand story can help bridge that gap between the company … [Read more...]

Over the coming years, entrepreneurs will have to shift their values in order to grow their businesses. Instead of worrying about valuation, they will have to more readily change their attention to their company's probability. Also, they will need to be humble and decisive, rather than charismatic. A new generation of customers hold these businesses socially responsible, so the entrepreneurs that … [Read more...]

Business to business demand generation often gets portrayed as a simple process in which the customer is triggered into wanting to buy something. They evaluate brands and make a decision. There is so much more that goes into the initial stages of a purchase. To have successful demand generation you want to create content that is consistently helpful to your customer. You want to be there when they … [Read more...]

Storytelling works surprisingly well in business to business marketing. We can tell stories that evoke emotions in our customers. We want them to consider themselves as fitting into our business. LinkedIn did a campaign called "Picture yourself" which allowed customers to view their business through their own eyes. They got on a personal level and made an emotional connection on a deeper level. … [Read more...]

When people say they want realness they rarely mean they want a 3AM bad hair, bad breath, cranky and suffering from too much alcohol and bad burritos version of reality. That's just too much. As marketers, it is important to read between the lines. People want to say something about themselves to the world that matters to them, that is intrinsic to what they consider to be most special about … [Read more...]